May 16, 2018 – Wednesday

9:45 – 10:15

Registration and Welcome


“The Charm of Behavioral Based Pricing”
Wilfred Amaldoss and Chuan He

Discussant:    Jiwoong Shin

11:30 – 12:30

“Choice averse behavior and sampling risk: afield experiment with actual shoppers”
David Ong and Mengxia Zhang

Discussant: Peter Landry

14:00 – 15:00

“Persuasive Advertising in a Vertically Differentiated Market”
Jason Choi, Kinshuk Jerath, Miklos Sarvary

Discussant: David Godes

15:15 – 16:15

“An Economic Model Explaining Reference Price Effects”
Dong Soo Kim, Mingym Joo and Greg Allenby

Discussant:  Tat Chan

16:30 – 17:30

“Market Segmentation and Managerial Effort”
Kosuke Uetake and Kevin Williams

Discussant: Fernando Luco


Dinner at Sava’s

(216 S State St)

May 17, 2018 – Thursday

8:30 – 9:30

“Power and Fairness: When Power Works and Fails – Evidence from a Modified Ultimatum Game”
Tony Haitao Cui, Paola Mallucci, and Diana Yan Wu

Discussant: Jeff Cai

9:45 – 10:45

“The Role of Regulatory Disclosure in Cause Marketing”
Yu Wang, Aradhna Krishna and Uday Rajan

Discussant: Aniko Oery

11:00 – 12:00

“Product Line Design in the Presence of Consumers’ Anticipated Regret”
Tianjin Zou, Bo Zhou and Baojun Jiang

Discussant: Ganesh Iyer

13:30 – 14:30

“Search Fatigue”
Bruce Ian Carlin and Florian Ederer

Discussant: J. Miguel Villas-Boas

14:45 – 15:45

“Effects of Bonus on the Demand for Auto Loans and the Long-Term Consequences”
Zhneling Jiang, Dennis Zhang, and Tat Chan

Discussant: S. Sriram