Behavioral Industrial Organization & Marketing Symposium

May 7–8, 2026
Ross School of Business, University of Michigan

The symposium brings together researchers using experimental, empirical, and theoretical approaches in answering questions related to behavioral industrial organization and marketing to disseminate research and foster greater collaboration among them.


Organizing Committee

Michael Grubb Andreas Kraft Matt Osborne Yeşim Orhun

Scientific Committee

Wilfred Amaldoss Kwabena Donkor Avi Goldfarb George Gui David Huffman Joonhwi Joo Peter Landry Olivia Natan Amit Pazgal Navdeep Sahni Ryan Webb Kevin Williams Miguel Villas-Boas Zachary Zhong

2026 Program

Thursday, May 7 Ross School of Business
9:45–10:15
Registration
10:15–11:15
Nikhil Agarwal, Alex Moehring, Alexander Wolitzky
Discussant: Ruru Hoong
11:30–12:30
Mohsen Foroughifar, Rozhina Ghanavi, Avi Goldfarb, Ryan Webb
Discussant: Runshan Fu
12:30–14:00
Lunch
14:00–15:00
15:15–16:15
18:00–20:30
Conference Dinner at The Vanguard Hotel (Champion Room)
Friday, May 8 Ross School of Business
8:30–9:00
Continental Breakfast
9:00–10:00
Sanjog Misra, Walter Zhang
Discussant: Jessica Fong
10:15–11:15
11:30–12:30
12:30–13:45
Lunch
13:45–14:45
Yufeng Huang, Yukun Liu, Bowen Luo, Xi Wu
Discussant: Benedict Guttman-Kenney

Attend

Registration

Conference Fees

  • Faculty, presenters & discussants: $300 (until April 1); $360 after
  • Doctoral students & post-docs: Free
Register Here →
Accommodations

The Vanguard Ann Arbor

$249/night

The Ross Executive Learning and Conference Center is closed for construction. May is a busy month in Ann Arbor — rooms are limited, so please book early.

Book by April 15
Book Hotel →

Getting Here

The symposium is held at Michigan Ross School of Business. Visitors can enter through the main entrance on Tappan Street.

From Detroit Metro Airport (DTW) — 25 miles

Take I-94 West to State Street (Exit 177). Head north on State Street approximately 2 miles to Hill Street. Turn right and proceed to Tappan Street.

From the North (U.S. 23)

U.S. 23 South to M-14, then take the Downtown Ann Arbor/Main Street exit. Continue south 1.5 miles to Packard Street, then navigate to Tappan Street via Hill Street.

From I-94 (Detroit or Chicago)

Exit at State Street (Exit 177). Travel north about 2 miles to Hill Street, then proceed to Tappan Street.

Parking

On-campus parking is limited. Alternatives include metered street parking on East University or Tappan Streets, the Forest Avenue city parking structure (3 blocks east), or hotels within walking distance of campus.

Airport Transportation

Taxi from DTW: approximately $50–60. AirRide shuttle: $12 each way (reservation required).

Past Programs

May 15, Thursday Ross School of Business, R2210
9:45–10:15
Registration
10:15–11:15
Bridging between Hypothetical and Incentivized Choice
Arash Laghaie, Thomas Otter
Discussant: Andreas Kraft
11:30–12:30
Data Sharing and Website Competition: The Role of Dark Patterns
Chiara Farronato, Andrey Fradkin, Tesary Lin (presenter)
Discussant: Sam Goldberg
12:30–14:00
Lunch
14:00–15:00
Marketing Self-Deception
Anthony Dukes, Dominique Lauga
Discussant: Upender Subramanian
15:15–16:15
Consumer Memory and Competitive Interference: The Case of Auto Insurance Advertising
Navdeep Sahni (presenter), Yifan Yang
Discussant: Anna Tuchman
18:00–20:30
Dinner at Taste Kitchen
May 16, Friday Ross School of Business, R2220
8:30–9:00
Continental Breakfast
9:00–10:00
Quality Disclosures and Disappointment: Evidence from the Academy Nominations
Michelangelo Rossi (presenter), Felix Schleef
Discussant: Sridhar Moorthy
10:15–11:15
The Impact of Limited Consideration on Market Outcomes in the Hospital Industry
Jack Berger
Discussant: Michael Grubb
11:30–12:30
Transparency of Add-On Fees on Peer-to-Peer Platforms: Evidence from Airbnb
Kevin Ducbao Tran, Leonardo Madio, Michelangelo Rossi, Mark Tremblay (presenter)
Discussant: Walter Zhang
12:30–13:45
Lunch
13:45–14:45
Stopping Shopping at Stop and Shop? The Effects of a Labor Strike on Consumer Demand
Sylvia Hristakeva, Julia Levine (presenter)
Discussant: Xinyao Kong
15:00–16:00
Encouraging Online Knowledge Contributions: Evidence from a Field Experiment
Yikun Jiang
Discussant: Karthik Srinivasan
May 16, Thursday Ross School of Business, R2220
9:30–10:15
Registration, Continental Breakfast
10:15–11:15
Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment
Andrey Simonov (Columbia), Tommaso Valletti (Imperial College), Andre Veiga (Imperial College)
Discussant: Lukas Bolte
11:30–12:30
Misinformation and Mistrust: The Equilibrium Effects of Fake Reviews on Amazon.com
Ashvin Gandhi (UCLA), Brett Hollenbeck (UCLA)
Discussant: Jessica Fong
12:30–14:00
Lunch at Executive Residence
14:00–15:00
Pricing Frictions and Platform Remedies: The Case of Airbnb
Yufeng Huang (Rochester)
Discussant: Avi Goldfarb
15:15–16:15
Consumer Trust Signals in Credence Goods Markets: A Field Experimental Study
Ingrid Koch (UNC), Noah Lim (NUS)
Discussant: Olivia Natan
16:30–17:30
Bounded Rationality and Strategic Competition: Evidence from Gas Station Managers
Yi Han (Renmin), David Huffman (Pittsburgh), Yiming Liu (Humboldt)
Discussant: Andreas Kraft
18:00–20:30
Dinner at Taste Kitchen
May 17, Friday Ross School of Business, R2220
8:30–9:00
Continental Breakfast
9:00–10:00
Using the Dual-Privacy Framework to Understand Consumers' Perceived Privacy Violations Under Different Firm Practices in Online Advertising
Kinshuk Jerath (Columbia), Klaus Miller (HEC Paris)
Discussant: Tesary Lin
10:15–11:15
The Illusion of Competition
Michael Grubb (Boston College), Ryan Westphal (Brandeis)
Discussant: Ganesh Iyer
11:30–12:30
TV Advertising Effectiveness with Racial Minority Representation: Evidence from the Mortgage Market
Donggwan Kim (Washington U.), Zhenling Jiang (Penn), Raphael Thomadsen (Washington U.)
Discussant: Sarah Moshary
12:30–14:00
Lunch at Executive Residence
14:00–15:00
Leveraging Rational Addiction Theory to Reduce Mobile Usage
Jeeva Somasundaram (IE University), Laura Zimmermann (IE University), Pham Quang Duc (IE University)
Discussant: Oleg Urminsky
15:15–16:15
Interest Rate Misperception in the Credit Card Market
Tianyu Han (UC Berkeley), Xiao Yin (UCL)
Discussant: Matthew Osborne
May 19, Friday Ross Building, R2210
9:00–10:00
Why Small Firms Fail to Adopt Profitable Opportunities
Paul Gertler, Sean Higgins (Northwestern), Ulrike Malmendier, Waldo Ojeda
Discussant: Tomomichi Amano
10:15–11:15
Choice Frictions in Large Assortments
Olivia Natan (UC Berkeley)
Discussant: Oren Reshef
11:30–12:30
Behavioral Skimming: Theory and Evidence from Resale Markets
Andreas Kraft (UT Austin), Raghunath Rao
Discussant: Kwabena Donkor
12:30–14:00
Lunch
14:00–15:00
A Neuro-Autopilot Theory of Habit
Ryan Webb (U. of Toronto), Clarice Zhao (McGill), Matthew Osborne, Peter Landry, Colin Camerer (Caltech)
Discussant: Giovanni Compiani
15:15–16:15
Forgetful Consumers and Consumption Tracking
Ying Bao (Illinois), Peter Landry (Toronto), Mengze Shi
Discussant: Miguel Villas-Boas
16:30–17:30
Behavioral Professionals: Evidence from the Commercial Auto-Insurance Industry
Alon Rubinstein (UC Berkeley)
Discussant: Kevin Williams
18:00–20:00
Conference Dinner at the Executive Residence
May 20, Saturday Ross Building, R2210
9:00–10:00
Managing Bidder Learning in Retailer Auctions
Paul Schäfer (U. of Bonn), Simon Schulten (U. of Düsseldorf)
Discussant: Paul Ellickson
10:15–11:15
The Impact of Voluntary Labeling
Anita Rao (Georgetown), Raluca Ursu (NYU)
Discussant: Andrey Simonov
11:30–12:30
Rational and Irrational Belief in the Hot Hand: Evidence from Jeopardy!
Anthony Kukavica, Sridhar Narayanan (Stanford)
Discussant: Nitin Mehta
12:30–14:00
Lunch
14:00–15:00
Incentive Complexity, Bounded Rationality and Effort Provision
Johannes Abeler (Oxford), David Huffman (Pittsburgh), Collin Raymond (Cornell)
Discussant: Sanjog Misra
15:15–15:30
Rewards in the Consumer Credit Market
Tianyu Han (UC Berkeley)
15:30–16:30
Designing Promises with Reference-Dependent Customers: The Case of Online Grocery Delivery Time
George Gui (Stanford), Tilman H. Drerup (Instacart)
Discussant: Ben Bushong
August 14, Friday Ross School of Business, Blau B1560
9:00–10:00
Consumer Fairness Concerns and Dynamic Pricing in a Channel
Wen Diao (Fudan), Mushegh Harutyunyan (Nazarbayev), Baojun Jiang (Washington U.)
10:15–11:15
Market Design for Gaming Platforms: Using Stopping Behavior in Matching Algorithms
Ala Avoyan (Indiana), Robizon Khubulashvili (Penn State), Giorgi Mekerishvili (Penn State)
11:30–12:30
Endogenous Information Acquisition and Insurance Choice
Zach Brown (Michigan), Jihye Jeon (Boston U.)
14:00–15:00
Forgetful Consumers and Consumption Tracking Costs
Ying Bao, Peter Landry, Mengze Shi (all U. of Toronto)
15:15–16:15
How Difficult is Tipping? Using Structural and Non-Structural Approaches to Estimate Decision Costs
Kwabena B. Donkor (UC Berkeley)
August 15, Saturday Ross School of Business, Blau B1560
9:00–10:00
An Empirical Bargaining Model with Digit Bias: A Study on Auto Loan Monthly Payments
Zhenling Jiang (Penn)
10:15–11:15
Learning to Set Prices
Yufeng Huang, Paul B. Ellickson, Mitchell J. Lovett (all Rochester)
11:30–12:30
Time-Inconsistent Preferences and Strategic Self-Control in Digital-Content Consumption
Shut Zhang, Tat Chan (Washington U.), Xueming Luo (Temple)
14:00–15:00
Can Facing the Truth Improve Outcomes?
Jessica Fong (Michigan), Megan Hunter (Stanford)
15:15–16:15
Rational Inattention as an Empirical Framework: Application to the Welfare Effects of New-Product Introduction
Joonhwi Joo (UT Dallas)
May 10, Friday Ross Building, R0210
9:45–10:15
Registration & Welcome
10:15–11:15
Bait and Ditch: Consumer Naïveté and Salesforce Incentives
Fabian Herweg (U. of Bayreuth), Antonio Rosato (UTS)
Discussant: Sanjay Jain
11:30–12:30
What the Past Tells about the Future: Historical Prices in the Durable Goods Market
Zheng Gong (U. of Toronto), Jin Huang (NYU Shanghai), Yuxin Chen (NYU Shanghai)
Discussant: Robert Zeithammer
14:00–15:00
Benign vs. Self-Serving Information Reduction
Alexander L. Brown (Texas A&M), Daniel E. Fragiadakis (Villanova)
Discussant: Steve Leider
15:15–16:15
Strategically Naive or Guided by Trust
Xiaolin Li, Özalp Özer, Upender Subramanian (all UTD)
Discussant: Tanjim Hossain
16:30–17:30
Identification of Biased Beliefs in Games of Incomplete Information Using Experimental Data
Victor Aguirregabiria (U. of Toronto), Erhao Xie (Bank of Canada)
Discussant: Ruli Xiao
19:00
Conference Dinner at Executive Residence
May 11, Saturday Ross Building, R2210
8:30–9:30
Rate This Transaction: Towards Principles for the Design of Market Feedback Systems
Gary E. Bolton (UTD), Alina Ferecatu (Erasmus), David J. Kusterer (Cologne)
Discussant: Paola Mallucci
9:45–10:45
More than a Penny's Worth: Left-Digit Bias and Firm Pricing
Avner Shlain (UC Berkeley)
Discussant: Zhenling Jiang
11:00–12:00
The Zero Bias in Target Retirement Fund Choice
Xiao Liu (NYU), Wei Zhang (Iowa State), Ajay Kalra (Rice)
Discussant: Tyler Shumway
13:30–14:30
Obesity and Self Control: Evidence from Food Purchase Data
Ying Bao, Matthew Osborne (U. of Toronto), Emily Wang (UMass Amherst), Edward C. Jaenicke (Penn State)
Discussant: Nathan Yang
14:45–15:45
Consumer Attention Allocation and Firm Information Design
Kinshuk Jerath (Columbia), Qitian Ren (CUHK)
Discussant: Tony Ke
May 16, Wednesday Ross Building, R2220
9:45–10:15
Registration & Welcome
10:15–11:15
The Charm of Behavioral Based Pricing
Wilfred Amaldoss, Chuan He
Discussant: Jiwoong Shin
11:30–12:30
Choice Averse Behavior and Sampling Risk: A Field Experiment with Actual Shoppers
David Ong, Mengxia Zhang
Discussant: Peter Landry
12:30–13:30
Lunch at the Executive Residence
14:00–15:00
Persuasive Advertising in a Vertically Differentiated Market
Jason Choi, Kinshuk Jerath, Miklos Sarvary
Discussant: David Godes
15:15–16:15
An Economic Model Explaining Reference Price Effects
Dong Soo Kim, Mingyu Joo, Greg Allenby
Discussant: Tat Chan
16:30–17:30
Power and Fairness: When Power Works and Fails — Evidence from a Modified Ultimatum Game
Tony Haitao Cui, Paola Mallucci, Diana Yan Wu
Discussant: Jeff Cai
18:30
Dinner at Sava's
May 17, Thursday Ross Building, R2220
8:30–9:30
Market Segmentation and Managerial Effort
Kosuke Uetake, Kevin Williams
Discussant: Fernando Luco
9:45–10:45
The Role of Regulatory Disclosure in Cause Marketing
Yu Wang, Aradhna Krishna, Uday Rajan
Discussant: Aniko Oery
11:00–12:00
Product Line Design in the Presence of Consumers' Anticipated Regret
Tianxin Zou, Bo Zhou, Baojun Jiang
Discussant: Stephen Leider
12:00–13:30
Lunch
13:30–14:30
Search Fatigue
Bruce Ian Carlin, Florian Ederer
Discussant: J. Miguel Villas-Boas
14:45–15:45
Effects of Bonus on the Demand for Auto Loans and the Long-Term Consequences
Zhenling Jiang, Dennis Zhang, Tat Chan
Discussant: S. Sriram
August 11, Thursday Ross School of Business
9:00–9:50
Registration & Welcome
9:50–10:50
Reference-Dependent Utility, Product Variety and Price Competition
Wilfred Amaldoss, Chuan He
Discussant: Shaowei Ke
11:00–12:00
Competitive Implications of Consumer Fairness Concerns
Mushegh Harutyunyan, Baojun Jiang, Chakravarthi Narasimhan
Discussant: Katharina Schüssler
13:30–14:30
Intrinsic Preferences for Information
Yusufcan Masatlioglu, Yesim Orhun, Collin Raymond
Discussant: Carrie Xu
14:40–15:40
Understanding Managers' Tradeoffs Between Exploration and Exploitation
Alina Ferecatu, Arnaud De Bruyn
Discussant: Amit Pazgal
15:50–16:50
A Heuristic Approach to Explore: Value of Perfect Information
Shervin Shahrokhi Tehrani, Andrew T. Ching
Discussant: Steve Leider
August 12, Friday Ross School of Business
8:30–9:30
Information Sharing, Advice Provision or Delegation: What Leads to Higher Trust and Trustworthiness?
Ozalp Ozer, Upender Subramanian, Yu Wang
Discussant: John Zhang
9:45–10:45
Pricing Cause Related Marketing Products
Paola Mallucci, George John, Tony Haitao Cui
Discussant: Aradhna Krishna
11:00–12:00
Transitory Shocks, Limited Attention, and a Firm's Decision to Exit
Avi Goldfarb, Mo Xiao
Discussant: Ying Fan
13:30–14:30
Firm Strategies when Facing Consumers with Buying-Local Preferences
Weining Bao, Baojun Jiang, Jian Ni
Discussant: Sanjay Jain
14:40–15:40
Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools
Botao Yang, Sha Yang, Shantanu Dutta
Discussant: Vithala Rao