May 16, 2018 – Wednesday
9:45 – 10:15
Registration and Welcome (Ross Building, R2220)
10:15-11:15
“The Charm of Behavioral Based Pricing”
Wilfred Amaldoss and Chuan He
Discussant: Jiwoong Shin
11:30 -12:30
“Choice Averse Behavior and Sampling Risk: A Field Experiment with Actual Shoppers”
David Ong and Mengxia Zhang
Discussant: Peter Landry
12:30 – 1:30
Lunch at the Executive Residence
14:00 – 15:00
“Persuasive Advertising in a Vertically Differentiated Market”
Jason Choi, Kinshuk Jerath, Miklos Sarvary
Discussant: David Godes
15:15 – 16:15
“An Economic Model Explaining Reference Price Effects”
Dong Soo Kim, Mingyu Joo and Greg Allenby
Discussant: Tat Chan
16:30 – 17:30
“Power and Fairness: When Power Works and Fails – Evidence from a Modified Ultimatum Game”
Tony Haitao Cui, Paola Mallucci, and Diana Yan Wu
Discussant: Jeff Cai
18:30
Dinner at Sava’s
(216 S State St)
May 17, 2018 – Thursday
8:30 – 9:30
“Market Segmentation and Managerial Effort”
Kosuke Uetake and Kevin Williams
Discussant: Fernando Luco
9:45 – 10:45
“The Role of Regulatory Disclosure in Cause Marketing”
Yu Wang, Aradhna Krishna and Uday Rajan
Discussant: Aniko Oery
11:00 – 12:00
“Product Line Design in the Presence of Consumers’ Anticipated Regret”
Tianxin Zou, Bo Zhou and Baojun Jiang
Discussant: Stephen Leider
12:00 – 13:30
Lunch break (disperse to local restaurants)
13:30 – 14:30
“Search Fatigue”
Bruce Ian Carlin and Florian Ederer
Discussant: J. Miguel Villas-Boas
14:45 – 15:45
“Effects of Bonus on the Demand for Auto Loans and the Long-Term Consequences”
Zhenling Jiang, Dennis Zhang, and Tat Chan
Discussant: S. Sriram